Hybrid card solution
Plastic card and digital card combined in one
The hybrid card from PPS Wallet creates a bridge from the world of classic plastic cards to the future of digital cards, offering the perfect solution for all customers. The hybrid card combines both worlds and enables card-issuing companies to migrate smoothly from the classic plastic card to the digital card in the customer’s smartphone.
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Hybrid cards consist of a classic plastic card containing a QR code (Add to Wallet) that allows the cardholder to transfer their physical plastic card to their smartphone in Apple Wallet or Google Wallet at any time – whenever they want. This gives each customer exactly the solution they prefer. Each cardholder decides according to their preferences whether they already want to use the digital card or continue to use the classic plastic card. This means that every customer uses exactly the solution they prefer. This has many advantages for the card-issuing company: Satisfied customers, optimal communication channels for advertising, low wastage, and all the new possibilities that digital cards offer.
According to a recent study by Heise, more than 60% of the population now prefer digital cards on smartphones over plastic cards. All other customers can use the hybrid card as they have been used to for years. Over time, customers will realize the benefits of digital cards on smartphones and transfer them to their smartphones. The wallet apps required for this are already preinstalled in iOS (Apple) and Android (Google). An installation of a third party app by the customer is not necessary.
Of course, completely individual solutions and a connection to your CRM system can be implemented using API to completely digitalize customer data collection and card issuance and ensure the best possible user experience. Data entry forms and transmission errors are a thing of the past. The world is going digital.
By combining the two business units PPS Print with more than 30 years of experience in the production and mailing of classic plastic cards and PPS Wallet as a provider of digital cards, we are able to offer this hybrid solution from a single source and provide your customers with a smooth transition into the world of digital cards.